The Price of Wine
October 6, 2010 § 5 Comments
I don’t get it, but it’s not uncommon for me to meet someone turned off to the idea of drinking a bottle of wine over a six pack or cocktail. Wine is great, and you don’t have to be rich or knowledgeable about varietals to enjoy it.
So how much should I spend?
This depends on a few things …
Do you prefer the taste of fruit or dirt? If you answered fruit, then you are probably used to drinking younger wine, most likely produced in the U.S., and there is absolutely nothing wrong with that.
Do you purchase based on how flashy the label is, or by the region?
What I am getting to is that a lot of people don’t like expensive wine, and are disappointed after spending money on one because they are not used to the flavors. American wines tend to be more fruit heavy, while European wines are going to weigh more heavily on the dirt side …
A great book for beginning wine drinkers and sommeliers alike is Robin Goldstein’s “The Wine Trials.” The book gives a good intro into the world of wine, and a bit of insight into the effect that labels, marketing and price have on a drinkers perception of taste and appreciation. The book then reviews 100 wines under $15 that were used in blind tastings — tasting against many of the most expensive wines on the market.
Spoiler: The inexpensive wines didn’t to half bad in the tastings.
So, I challenge you to not spend over $10 on your next bottle of wine, and see what you think. Go ahead and let me know what you chose and what you thought of it!
In the next few posts I will be sharing a few of my favorite varietals and hopefully will prove that opting for wine instead of something else isn’t a pricey switch. Until then, why not visit Robin Goldstein’s blog!